At French Beauty, each brand's best-selling product comes with a tamper-proof SORGA digital passport, easily accessible on the shelf and on each product.
What is this digital passport for?
It provides access to intuitive, interactive, multilingual, and, most importantly, verifiable information: the evidence contained in these passports has been signed with a tamper-proof imprint recorded on a public blockchain (Bitcoin) for total transparency, all with zero scope 3 emissions for the brands.
It includes proof of commitment, video tutorials on how to properly apply the product, video messages from the founders, interactive maps to locate each stage of product manufacturing, etc.
Among the innovations brought by SORGA technology are the security of information (author, timestamp, and integrity of the proof file are recorded and embedded in the source file) and the recording of this data in an unerasable ledger (the Bitcoin blockchain) with a very low, 100% compensated impact.
Who provides the content for the passports?
The information contained in the passports is legally binding: therefore, the product manufacturer (the brand) manages this information.
They are best placed to explain their choices, their stances, their commitments, and to provide evidence for them.
Is a product with a passport more expensive than one without?
No, this innovation is an additional element of trust that has no direct impact on the price of the product that benefits from it compared to a "silent" product without a passport.
However, it adds extra value to the product: knowing what you are buying.
How to read these digital passports?
3 ways to access these passports in one simple step:
- I scan the SORGA QR code on the shelf label; it is on a black background marked "SORGA."
- I scan the same SORGA QR code on the product if its packaging already includes this SORGA QR code.
- If I don't see a QR code on the product, I can scan its barcode with the free barcode reader available on the www.sorga.tech page.
Who is SORGA technology?
SORGA technology is a French solution published by a mission-driven company (MAP EMULSION) and its partners from the French Tech of Aix-Marseille. It was designed with committed brands, for committed cosmetic brands.
SORGA's mission is to highlight committed brands to guide our purchases towards more responsible consumption.
The relevance of this impact tech for sustainable development was validated in 2021 by the United Nations "Action goals" program and during Sustainable Development Week by the European Union.
It won the 1st innovation prize at Cosmetic360 in Paris in 2022 for all services rendered to the cosmetic industry, as well as the award for best innovation at the Mondial de la Coiffure et de la Beauté.
SORGA's code, underlying CNRS patents, and data hosting are 100% French, without connection to cyber espionage giants.
To learn more: www.sorga.org