Join La French Beauty
La French Beauty is much more than a concept store. It is a platform dedicated to the most promising independent French beauty brands.
Since day one, we have referred to our collective as La Coloc — the French word for a shared home. It reflects our belief that brands achieve more together than they do alone. They share retail space, visibility, business opportunities and collective projects, while remaining true to their own identity.
Two ways to join La Coloc
Permanent Member
Become part of our Paris flagship, the leading showcase for French indie beauty brands. Your brand benefits from a permanent presence in-store, on our e-shop and across our collective initiatives, including retail corners, export programs, press events, collaborations and special operations.
Featured Brand
A flexible option offering several months of premium visibility in-store and online. Ideal for launching a new brand, supporting a key commercial period or experiencing La French Beauty before joining permanently.
What we are building
- A carefully curated selection of independent French beauty brands.
- A flagship destination recognised by consumers and industry professionals.
- A collaborative community of founders and entrepreneurs.
- Collective projects in France and internationally.
- A platform dedicated to retail, export and brand development.
Joining La French Beauty means much more than entering another retail store. It means becoming part of a collective platform designed to help independent French beauty brands grow their visibility, credibility and international business opportunities.
Share our vision? Discover the participation conditions and apply below.