La French Beauty and Passion Beauté — one of France's leading selective perfumery networks, bringing together more than 100 independently owned beauty stores — have joined forces to make the new generation of French indie beauty accessible throughout France.
This strategic partnership marks the first large-scale national retail deployment of La French Beauty. A curated selection of independent French beauty brands is progressively being rolled out across the entire Passion Beauté network, giving consumers nationwide access to emerging brands that were previously available mainly through specialist retailers.
The current selection includes:
- Absolution – Conscious botanical skincare.
- Blancrème – Natural gourmet skincare inspired by Normandy.
- Cultiv – High-performance skincare powered by French botanicals.
- Huygens – Advanced botanical skincare combining nature and science.
- Les Poulettes – Certified organic skincare with a joyful Parisian spirit.
- Minimalist – Minimal ingredients, maximum efficacy.
- Monsieur Barbier – French men's grooming specialist.
More than a retail partnership, this collaboration includes dedicated merchandising, in-store activations, communication campaigns and brand events designed to showcase the creativity, innovation and entrepreneurial spirit of French independent beauty.
"Passion Beauté and La French Beauty share the same entrepreneurial DNA: independent businesses, agility, customer proximity and a passion for differentiated beauty. Together, we are creating a new model for discovering emerging French beauty brands."
Jean-François Morinaux
Chief Executive Officer, Passion Beauté
"This partnership perfectly reflects La French Beauty's mission: helping independent French beauty brands reach more consumers through innovative retail partnerships while preserving their identity and entrepreneurial spirit."
Sébastien Guerra
Co-founder of Huygens & Initiator of La French Beauty
